Patrick Renvoise is a native of France living in the USA and in today’s Adrenalin Shot, Patrick speaks with Dawn about the science of persuasion and how he and his business partner, Dr Christophe Morin, have developed a scientific, step-by-step model that explains how customers use their brain to make buying decisions. Having published NeuroMAP ...

They’re dependable, patient and supportive, but sometimes they’re hard to read. Ringing any bells?   Chances are you’re interacting with an “S”!   So far in this series of articles, we’ve discussed two of the DISC profiles: the “D” and the “I”.  In today’s article, we’re going to delve into one of the harder-to-recognise profiles – ...

Finding more customers can be tough – right? And in today’s episode of Dawn’s Diagnosis, you’ll discover the very first thing you should do if you want to find more customers. As Dawn explains, it’s about being selective and really getting clear on who your ideal customer is. After all, not all customers are equal! ...