When you get right down to it, there’s only three ways of improving the financial results of your business: 1. Increase the number of customers 2. Increase the average customer spend 3. Increase the frequency with which customers buy Let’s take a quick look at each of these in turn. Increase the number of customers ...

Do you know – and I mean REALLY know – what your customers experience when they interact with your business? As business owners, how often do we take the time to actively listen to the way our staff speak with customers? How often do we read what they type when responding to enquiries or feedback? ...

A lot of online businesses find it quite frustrating when crafting articles the generate SEO traffic. You see, just creating content for the sake of it, is like trying to pin the tail on a donkey. You might get lucky and hit the ass, but more than likely you will miss. Wasting your valuable time ...

“It was just a subtle glimpse of movement, but it caught her eye.  She held her breath.  Could it be? With her awareness now sharpened she kept vigilantly scanning the scene in front of her, waiting…willing there to be a reappearance of what she thought she’d seen: the blow of sea foam and air that ...

They’re often picky, hard to please, systematic and neat.   Sound familiar?   Chances are you’ve run into a “C”!     In the final article in this series, we’re going to examine the remaining DISC profile: the “C.”   If you missed any of the previous articles, you can take a quick detour to ...

They’re dependable, patient and supportive, but sometimes they’re hard to read. Ringing any bells?   Chances are you’re interacting with an “S”!   So far in this series of articles, we’ve discussed two of the DISC profiles: the “D” and the “I”.  In today’s article, we’re going to delve into one of the harder-to-recognise profiles – ...

They’re disorganized, impulsive and frequently over-promise.   Sound familiar? Chances are you’re talking with an “I”!   If you’ve been reading our recent articles on miscommunication, you’ll know that we’re fans of DISC assessments at The Heartware Group. In this article we take a deep dive into the “I” style of communication and behaviour.   ...

Is miscommunication driving you nuts?   Maybe you’re talking with a D!   If you’re getting frustrated by miscommunication, chances are you’re transmitting on a different frequency than the person you’re trying to communicate with But once you understand that it’s simply a transmission-reception problem, the solution is easy to grasp. If you can tune ...