In today’s Adrenalin Shot interview we welcome back trademark attorney, Alicia Beverley, from KOMO IP. The last time we had Alicia in the program, she shared some facts about intellectual property. Today she shares the two most common myths about intellectual property and the steps you need to take to protect what may not be ...
Today’s Adrenalin Shot interview features trademark attorney, Alicia Beverley. With more than 20 years’ experience with trademarks, copyright and intellectual property, Alicia talks about what intellectual property is and why it matters so much to small and medium businesses. Learn what falls under the heading “intellectual property” and discover what’s involved in protecting it. As ...
Today’s Adrenalin Shot interview features China specialist, David Thomas. Join Dawn as she discovers why David Thomas believes every company, whether big or small, MUST have a China strategy. David shares the main opportunities for small to medium Australian businesses to do business with the Chinese as well as the major challenges associated with taking ...
In today’s Adrenalin Shot, Dawn interviews The Podcasting Queen, Annemarie Cross, to discover how business can use podcasting to stand out in their industry and build an influential voice. Decide for yourself if podcasting is just another new bright shiny object in the world of social media, or if there really is some merit in ...
Join Dawn in today’s Adrenalin Shot, as she interviews business owner and Chartered Accountant, Scott Trevethan, to get to the bottom of why a chartered accountant would start an outsourced bookkeeping practice. Learn how technology is changing the face of the accounting industry and bringing down the cost of compliance. Discover too exactly what an ...
In today’s Adrenalin Shot, Dawn interviews speaker and author, Robyn Haydon, to understand the changing landscape of competitive tendering. Join Dawn as she asks Robyn how to develop a multi-million dollar tender, what the biggest mistakes companies are making with their proposals and what today’s leaders can be doing to improve their proposals. As always, ...
Join Dawn in today’s Adrenalin Shot, as she invites John Blake to build on his previous interview and provide his top three solutions for growing sales. John talks about creating a corporate parable to create contrast between you and your competitors, building a connection that is deliberate, relevant and valuable, and uncovering maximum value for ...
In today’s Adrenalin Shot, Dawn interviews business owner, speaker and author, Alan Miltz, to get to the bottom of one of his favourite expressions, “Business speaks Spanish, banks speak Portuguese.” Learn about the Power of One and how it has the power to massively change the profitability of your business and discover what you can ...
Join Dawn in today’s Adrenalin Shot, as Greg Donlan returns by popular demand, to talk about the responsibility sales leaders have to provide sales tools for their sales force. If you’re wondering how you can achieve a consistent approach across sales people and sales teams, Greg has some winning ideas about the types of tools ...
Join Dawn, in today’s Adrenalin Shot, as she interviews entertaining author and speaker, Philip Hesketh, to learn about the psychology of persuasion and influence. Philip shares some great questions to help unearth what’s really important to our clients. He also describes the difference between “persuasion” and “influence.” And then there’s that one word that ...
